Say “Squeeze!” The Community: Lemonade Day

Thirsty? Saturday, June 9th is a day for quenching thirsts and launching future entrepreneurs. It’s Lemonade Day Detroit, and its goal is to give hundreds of area kids a taste of being your own boss.

Started in 2007 by Houston philanthropist and entrepreneur Michael Holthouse, Lemonade Day has become a national event where children learn how to start and run a successful business. Last year, more than 120,000 children poured lemonade in 31 cities across America and Canada – 2,600 of whom were in Southeast Michigan.

To participate in this year’s event, visit any Metro Detroit Art Van Furniture Store and pick up a free Lemonade Day backpack. It includes an Entrepreneur Workbook that will teach your child how to operate a lemonade stand, set goals, develop business plans, secure investors, create a product, make a profit and give back to their community.

Kids keep the money they earn and are encouraged to spend some, save some and give some to charity. In 2011, approximately 8,000 backpacks were distributed locally, and area kids donated an estimated $160,000 to charities.

We thought it would be fun to get some business tips from last year’s participants. Here are Seven Secrets of Highly Successful Lemonade Stands:

1. Think up a creative business name.

2. Make sure your product is delicious.

3. Get the word out.

4. Treat customers well and be polite.

5. Remember to thank your supporters.

6. Most of all, have fun!

7. Then sit back and count your profits.


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