In the movie The Devil Wears Prada, Anne Hathaway’s character “Andy” scoffs when Meryl Streep’s fashion tyrant persona, “Miranda Priestly” is trying to decide between two seemingly same-colored blue belts. While Andy naively refers to fashion as “stuff,” Miranda coolly informs her that the belts aren’t blue, turquoise, or even lapis, but rather cerulean, which were cornerstones of Oscar de la Renta and Yves Saint Laurent’s collections. Then this color du jour made its way down the fashion food chain until:
“…You no doubt fished it out of some clearance bin. However, that blue represents millions of dollars and countless jobs, and it’s sort of comical how you think you’ve made a choice that exempts you from the fashion industry, when in fact, you’re wearing a sweater that was selected for you by the people in this room… from a pile of “stuff.”
Think that “stuff” was just made up for the movie? Think again.
Already world-renowned trend forecaster Li Edelkoort is predicting what we’ll be seeing in autumn/winter 2011-2012. Edelkoort announces the concepts, colors and materials which will be in fashion two or more years in advance because as she puts it, “there is no creation without advance knowledge, and without design, a product cannot exist.”
Twice a year, she and her finely-tuned team take this vision around the world, giving intuitive seminars that coincide with the coveted Trend Union forecasting book.
What does Edelkoort see on the trends horizon? Birds. According to her, our fine feathered friends of all varieties will permeate every area of our lives—they way we live, where we live, and how we dress— giving us the wings to experience a new road to colors, textures, and creativity.
So when you start seeing fowl influences migrating into your daily life, you’ll know it’s the “stuff” you heard about two years ago.