You can buy a mattress from anywhere. Beds that arrive in boxes have become common place and it can all be done from your phone. Buying a mattress has become easier but knowing which one fits best in your sleeping environment requires much more than a sales pitch.
We sat down with Jamie Holman, Manager of Customer Support for PureSleep, to understand how the Sleep Specialists at PureSleep Mattress Stores remedy the sleep issues that customers face and what qualifies them to do so.
AV Reporter: Jamie, thanks for joining me today. So, what is a Sleep Specialist and what do they do to assist customers looking for mattresses?
Jamie: My pleasure. Well, a Sleep Specialist understands the problem of poor sleep and seeks to solve that using multiple approaches without solely focusing on mattresses. Sheets, pillows, and adjustable bases also contribute to our sleeping environment.
AV Reporter: A more wholistic take on sleep, that’s definitely unique in the industry. I understand you train Sleep Specialists to become gurus of the sleep game. What does that all entail?
Jamie: Sleep Specialists go through rigorous certification that includes sleep seminars, field research and required reading. Power Sleep by James Maas and Why We Sleep by Matt Walker, PhD are our bibles. Basically, it’s college all over again for some [laughs].
The biggest takeaway from this coursework is that we improve sleep through environment, behavior and equipment. Again, more than just your mattress.
AV Reporter: Sounds like Sleep Specialists are no slouches when it comes to sleep education. Speaking of which, what is your favorite aspect of sleep training?
Jamie: Oh boy, there’s so much. Generally, I love the pursuit of demystifying sleep. Sleep science is the same age of NASA, about 50 years old. There’s a lot to learn when compared to centuries of modern medicine research.
Another favorite is understanding why we sleep the way we do. We can only measure sleep quality by day performance. Knowing the why of sleep clues us into how to sleep better.
AV Reporter: I would have never guessed sleep science was so young, that’s wild. So, what separates Sleep Specialists from typical mattress sales approach?
Jamie: In short, Sleep Specialists are focused on solving a problem instead of only selling a product. Your thermostat might be too high or sheets too thick, overheating your body. TV or computer use before bed could also be the culprit.
There are many factors that affect your sleeping environment and your mattress might not be one of them. That’s where the Rest Test comes in to handle a lot of that leg work. Sure, we can sell you a mattress, but if that’s not the issue, you’ll be coming right back doubly upset.
AV Reporter: Solutions versus pure sales, that makes sense. Here’s a fun one. What are some myths about mattress that you’d like set the record straight about?
Jamie: Too many to count [laughs]. A popular one is that firmer is better. In general, harder surfaces are not comfortable. Think about sitting in a recliner compared to a park bench. Excess pressure causes tossing and turning at night, so it’s good to err on the side of softer.
Another good one is that kids can sleep on anything. Sleep is very fragile for kids so going cheap on a mattress isn’t going to get them the extra hours they need when they’re growing. Spoil your kids with great sleep for several years instead of toys they will forget about in a couple months.
AV Reporter: Soft is the way to go and we shouldn’t skimp on our kids’ mattresses, got it. Anything else you’d like to add about the mattress world?
Jamie: Here’s a pro tip. If you find yourself in a mattress store and all they talk about are mattress features instead of how it improves your sleeping environment, run. Run and never look back [laughs].
We hope you learned something valuable from our resident sleep guru Jamie Holman of our PureSleep Mattress Stores.
If you’d like to experience the expertise and commitment to solving your sleeping problems from Sleep Specialist firsthand, stop by a PureSleep Mattress Store near you.